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Cadent Appoints Chief People Officer and SVP of Marketing to Accelerate Next Phase of Growth

Cadent
Jan 15, 2026 9:11:09 AM

Experienced executives Kim Tingler and Daniella Krieger enhance media technology leadership

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How a QSR Brand Achieved $41.82 ROAS with a CTV-Led Omnichannel Approach

Cadent
Dec 23, 2025 10:19:57 AM

How consumers discover, evaluate, and order food has evolved tremendously in recent years thanks to ...

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How a State Tourism Board Reached 4.7M Households with 95% Unique Reach Using Predictive, Cross-Screen Media

Cadent
Dec 16, 2025 11:54:40 AM

The travel and tourism industry has emerged as one of the most aggressive investors in connected TV ...

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Cadent Acquires YouTube Innovator VuePlanner to Redefine Total Video Activation

Cadent
Dec 9, 2025 9:01:09 AM

With VuePlanner, Cadent enables advertisers to engage audiences across all screens as part of a Tota...

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Cadent Collaborates with Google Cloud to Bring Data-Driven Intelligence to Advertisers, Delivering 200 Percent Increase in Campaign Resolution

Cadent
Dec 8, 2025 11:22:30 AM

New AI operating model has increased campaign return on ad spend (ROAS) by 35 percent while reducing...

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CTV Pause Ads: How Brands Can Capture Attention During Video Breaks

Jess Kraus, Vice President, Client Solutions
Nov 25, 2025 4:45:10 PM

Streaming has seen tremendous growth in recent years, surpassing broadcast and cable in 2025. Howeve...

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When Legal and Innovation Collide: Key Takeaways from “Call Your Lawyer” at CIMM Summit 2025

Cadent
Nov 18, 2025 12:00:00 AM

Last month at the CIMM (Coalition for Innovative Media Measurement) Summit 2025, Cadent’s VP of Lega...

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Plan, Test, Optimize: Strategies to Maximize Impact in the New Year

Jess Kraus, Vice President, Client Solutions
Nov 11, 2025 10:51:05 AM

January often gets dismissed as a slow month in advertising. Budgets reset, campaigns pause, and man...

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Data Quality in Advertising: What It Is, Why It Matters, and How to Improve It

Matt Krubski, Director, Data Quality Engineering
Nov 5, 2025 9:11:29 AM

The latest ANA benchmark shows that only 43.9% of every $1,000 that enters a DSP reaches consumers. ...

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Precision with Purpose: Turning Data into Real-World Impact

Cadent
Oct 23, 2025 9:00:00 AM

As pharmaceutical audiences become more fragmented and regulations tighten, marketers face a familia...

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