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The Always-on Soccer Fan: Making the Most of World Cup 2026 on and off the Pitch

Victoria de Leon, Director, Content Marketing
Apr 23, 2026 2:59:08 PM

Approximately 5 billion people watched the World Cup in 2022, with approximately 1.5 billion global ...

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World Cup 2026 Advertising: How YouTube Is Changing the Game and How to Get In on It

Rick Beispel, SVP Sales and Strategy
Apr 23, 2026 11:10:31 AM

The World Cup will kick off in June 2026, commanding global attention. But the way fans engage with ...

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Predictive Advertising Leader Cadent Ignites Next Phase of Growth with Appointment of Taly El-Zmetr as Chief Operating Officer

Cadent
Mar 3, 2026 9:03:44 AM

Walmart Connect executive to enhanceenterprise delivery to accelerate adoption of the unified Cadent...

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Cadent’s Inventory Manager Sets New Standard with Commitment to 100% Premium, Direct CTV Inventory

Cadent
Jan 29, 2026 9:01:20 AM

Jounce audit demonstrates Cadent’s promise to building the strongest advertising ecosystem, prioriti...

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Cadent & ADWEEK House CES 2026: A Reality Check on AI in Advertising

Victoria de Leon, Director, Content Marketing
Jan 21, 2026 9:00:00 PM

Cadent President Doug Rozen sat down with Will Lee, CEO of AdWeek, to discuss the rise of artificial...

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Fascination + Friction: What It Means for AI in Advertising

Victoria de Leon, Director, Content Marketing
Jan 20, 2026 4:21:26 PM

Our industry has always been fascinated by what’s new. These days, that fascination is artificial in...

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Cadent Appoints Chief People Officer and SVP of Marketing to Accelerate Next Phase of Growth

Cadent
Jan 15, 2026 9:11:09 AM

Experienced executives Kim Tingler and Daniella Krieger enhance media technology leadership

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How a QSR Brand Achieved $41.82 ROAS with a CTV-Led Omnichannel Approach

Cadent
Dec 23, 2025 10:19:57 AM

How consumers discover, evaluate, and order food has evolved tremendously in recent years thanks to ...

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How a State Tourism Board Reached 4.7M Households with 95% Unique Reach Using Predictive CTV & Cross-Screen Media

Cadent
Dec 16, 2025 11:54:40 AM

The travel and tourism industry has emerged as one of the most aggressive investors in connected TV ...

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Cadent Acquires YouTube Innovator VuePlanner to Redefine Total Video Activation

Cadent
Dec 9, 2025 9:01:09 AM

With VuePlanner, Cadent enables advertisers to engage audiences across all screens as part of a Tota...

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