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Identity Resolution: What It Is, How It Works, and Why It Matters

Drew Ortone, Director, Product - Data Science
Sep 2, 2025 9:47:21 AM

Consumers increasingly desire more personalized and relevant experiences, with research indicating t...

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What Is an Identity Graph?

Drew Ortone, Director, Product - Data Science
Aug 27, 2025 4:03:48 PM

CTV, Email, DOOH, Instagram—there is no shortage of ways by which brands can connect with consumers ...

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Capturing Sports Fans from Kickoff to Conversion On Every Screen That Matters

Victoria de Leon, Director, Content Marketing
Aug 27, 2025 10:34:38 AM

This year, more than 90 million US viewers are expected to stream a sports event at least once a mon...

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Cadent Positioned as the Leader in the SPARK Matrixâ„¢: AdTech Platform, 2025 by QKS Group

Cadent
Aug 26, 2025 7:00:00 AM

The QKS Group SPARK Matrixâ„¢ provides competitive analysis and ranking of the leading AdTech Platform...

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A Marketer’s Guide to Connected TV Advertising

Jess Kraus, Senior Director, Product Marketing
Aug 19, 2025 4:36:07 PM

A practical guide to connected TV—what it is, why it matters, and how to make it work with your exis...

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How Advertisers Can Make the Most of Football Season—On and off the Field

Victoria de Leon, Director, Content Marketing
Aug 11, 2025 10:42:47 AM

While August may be synonymous with the end of the summer season, it also signals the beginning of a...

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Cadent Appoints Jeremy Haft as Executive Vice President of Sales & Growth Markets

Cadent
Aug 6, 2025 9:10:03 AM

Trusted industry sales leader joins Cadent to accelerate CTV and digital expansion as part of an omn...

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Cadent Recognized as Leader in Frost & Sullivan’s 2025 Frost Radar™ for Demand-Side Platforms

Paul Dolan, Managing Director, Self Service
Jul 28, 2025 11:37:28 AM

We're proud to announce that Cadent has been recognized as one of the top 12 demand-side platform (D...

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Rewriting the Script: Why Pharma and Healthcare Advertising Must Center Multicultural Audiences

Victoria de Leon, Director, Content Marketing
Jul 22, 2025 9:28:49 AM

Healthcare and pharma advertising is at a crossroads.

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New Cadent Study Finds TV Ads Rival Doctors in Driving Awareness of New Medications Across Key Demographics

Cadent
Jul 16, 2025 10:38:03 AM

More than half of Americans find new medications through CTV and linear ads, according to recent dat...

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