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Cadent & ADWEEK House CES 2026: A Reality Check on AI in Advertising

Victoria de Leon, Director, Content Marketing
Jan 21, 2026 9:00:00 PM

Cadent President Doug Rozen sat down with Will Lee, CEO of AdWeek, to discuss the rise of artificial...

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Fascination + Friction: What It Means for AI in Advertising

Victoria de Leon, Director, Content Marketing
Jan 20, 2026 4:21:26 PM

Our industry has always been fascinated by what’s new. These days, that fascination is artificial in...

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Fierce Pharma Week 2025: What We Learned

Victoria de Leon, Director, Content Marketing
Sep 17, 2025 4:08:57 PM

The Cadent team was out in full force at Fierce Pharma Week 2025, connecting with pharma and healthc...

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Capturing Sports Fans from Kickoff to Conversion On Every Screen That Matters

Victoria de Leon, Director, Content Marketing
Aug 27, 2025 10:34:38 AM

This year, more than 90 million US viewers are expected to stream a sports event at least once a mon...

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How Advertisers Can Make the Most of Football Season—On and off the Field

Victoria de Leon, Director, Content Marketing
Aug 11, 2025 10:42:47 AM

While August may be synonymous with the end of the summer season, it also signals the beginning of a...

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Rewriting the Script: Why Pharma and Healthcare Advertising Must Center Multicultural Audiences

Victoria de Leon, Director, Content Marketing
Jul 22, 2025 9:28:49 AM

Healthcare and pharma advertising is at a crossroads.

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