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How Advertisers Can Make the Most of Football Season—On and off the Field

Victoria de Leon, Director, Content Marketing
Aug 11, 2025 10:42:47 AM

While August may be synonymous with the end of the summer season, it also signals the beginning of a...

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Cadent Appoints Jeremy Haft as Executive Vice President of Sales & Growth Markets

Cadent
Aug 6, 2025 9:10:03 AM

Trusted industry sales leader joins Cadent to accelerate CTV and digital expansion as part of an omn...

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Cadent Recognized as Leader in Frost & Sullivan’s 2025 Frost Radar™ for Demand-Side Platforms

Paul Dolan, Managing Director, Self Service
Jul 28, 2025 11:37:28 AM

We're proud to announce that Cadent has been recognized as one of the top 12 demand-side platform (D...

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Rewriting the Script: Why Pharma and Healthcare Advertising Must Center Multicultural Audiences

Victoria de Leon, Director, Content Marketing
Jul 22, 2025 9:28:49 AM

Healthcare and pharma advertising is at a crossroads.

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New Cadent Study Finds TV Ads Rival Doctors in Driving Awareness of New Medications Across Key Demographics

Cadent
Jul 16, 2025 10:38:03 AM

More than half of Americans find new medications through CTV and linear ads, according to recent dat...

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Cannes 2025: What We Learned

Cadent
Jul 2, 2025 10:17:18 AM

As the advertising world gathered on the Croisette for another year of inspiration and innovation, C...

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From Fragmented to Unified: Understanding and Executing Omnichannel Advertising

Cadent
Jul 1, 2025 9:38:03 AM

With the average North American owning 13.4 connected devices in 2023, consumer attention continues ...

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Live Sports and Entertainment Inventory Matters More Than Ever

Calynn Krieger, SVP, Strategic Solutions
Jun 18, 2025 11:11:54 AM
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Cadent Accelerates Predictive Advertising Capabilities By Unifying AI and ML Infrastructures on Google Cloud

Cadent
Jun 4, 2025 9:00:01 AM
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Advanced Supply Category Targeting Available within the Cadent Manager

Cadent
May 29, 2025 9:05:32 AM

New offering strengthens Cadent’s robust full platform supply path optimization strategy, providing ...

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