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Plan, Test, Optimize: Strategies to Maximize Impact in the New Year

Jess Kraus, Senior Director, Product Marketing
Nov 11, 2025 10:51:05 AM

January often gets dismissed as a slow month in advertising. Budgets reset, campaigns pause, and man...

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Predictive CTV is Transforming CTV Advertising: Here’s How

Jess Kraus, Senior Director, Product Marketing
Oct 15, 2025 11:56:46 AM

All eyes are on CTV these days—and we don’t just mean figuratively. The average American pays for fo...

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Holiday Shopping Habits Have Evolved in 2025— Here’s How to Keep Up

Jess Kraus, Senior Director, Product Marketing
Oct 10, 2025 9:29:44 AM

The holiday season is a critical period for brands, as a significant share of revenue is secured dur...

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A Marketer’s Guide to Connected TV Advertising

Jess Kraus, Senior Director, Product Marketing
Aug 19, 2025 4:36:07 PM

As of June 2025, streaming officially outpaced the combined share of broadcast and cable TV. This is...

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