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Cadent Acquires YouTube Innovator VuePlanner to Redefine Total Video Activation

Cadent
Dec 9, 2025, 9:01:09 AM

With VuePlanner, Cadent enables advertisers to engage audiences across all screens as part of a Tota...

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Cadent Collaborates with Google Cloud to Bring Data-Driven Intelligence to Advertisers, Delivering 200 Percent Increase in Campaign Resolution

Cadent
Dec 8, 2025, 11:22:30 AM

New AI operating model has increased campaign return on ad spend (ROAS) by 35 percent while reducing...

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When Legal and Innovation Collide: Key Takeaways from “Call Your Lawyer” at CIMM Summit 2025

Cadent
Nov 18, 2025, 12:00:00 AM

Last month at the CIMM (Coalition for Innovative Media Measurement) Summit 2025, Cadent’s VP of Lega...

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Precision with Purpose: Turning Data into Real-World Impact

Cadent
Oct 23, 2025, 9:00:00 AM

As pharmaceutical audiences become more fragmented and regulations tighten, marketers face a familia...

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Pharma’s Next Frontier: How CTV Bridges Trust, Precision, and Performance

Cadent
Oct 21, 2025, 1:10:34 PM

Streaming is now the primary way audiences watch television, yet many pharmaceutical media strategie...

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Cadent Closes Upfront with Double-Digit Growth, Powered by Predictive AI Across TV and Digital

Cadent
Oct 1, 2025, 10:08:14 AM

26% growth in Upfront commitments demonstrates demand for unified digital and TV advertising that de...

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Cadent Positioned as the Leader in the SPARK Matrix™: AdTech Platform, 2025 by QKS Group

Cadent
Aug 26, 2025, 7:00:00 AM

The QKS Group SPARK Matrix™ provides competitive analysis and ranking of the leading AdTech Platform...

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Cadent Appoints Jeremy Haft as Executive Vice President of Sales & Growth Markets

Cadent
Aug 6, 2025, 9:10:03 AM

Trusted industry sales leader joins Cadent to accelerate CTV and digital expansion as part of an omn...

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New Cadent Study Finds TV Ads Rival Doctors in Driving Awareness of New Medications Across Key Demographics

Cadent
Jul 16, 2025, 10:38:03 AM

More than half of Americans find new medications through CTV and linear ads, according to recent dat...

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Cannes 2025: What We Learned

Cadent
Jul 2, 2025, 10:17:18 AM

As the advertising world gathered on the Croisette for another year of inspiration and innovation, C...

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