Cadent Recognized as Leader in Frost & Sullivan’s 2025 Frost Radar™ for Demand-Side Platforms
We're proud to announce that Cadent has been recognized as one of the top 12 demand-side platform (DSP) providers in Frost & Sullivan's prestigious 2025 Frost Radar™ analysis. This recognition underscores our commitment to innovation and our position as a leader in the rapidly evolving digital advertising landscape.
Standing out in a competitive market
From an estimated 100 competitors in the DSP market, Frost & Sullivan selected only 12 providers for their comprehensive analysis - each demonstrating over five years of market experience, a strong commitment to innovation, and annual revenue exceeding $170 million in 2024. Being included in this elite group validates our strategic vision and the significant investments we've made in transforming the advertising technology ecosystem.
Innovation at our core
Frost & Sullivan specifically highlighted Cadent's innovation leadership, scoring us 4.60 out of 5 on their Innovation Index. This recognition reflects our pioneering work in predictive advertising technology and our commitment to developing privacy-focused targeting solutions that don't rely on third-party cookies.
As the report notes, "Leading DSPs are reaping the benefits of AI, generative AI, and machine learning (ML) to develop new tools that drive efficiencies for their customers, including cost savings, access to large and diverse advertising formats, audience targeting technologies, and modern tracking capabilities." Cadent embodies this industry shift while pioneering capabilities that go beyond traditional DSP offerings.
Cadent leverages 15+ years of experience in predictive modeling and deploys more than 22,000 custom machine learning models across various industry verticals. These algorithms predict campaign outcomes and enhance intelligent media buying, giving our clients a significant competitive advantage. Moreover, we’ve implemented a modular approach that allows Cadent customers to plug and play our solutions into theirs as needed, rather than forcing them to abandon their tech stack and investments. This model fosters industry and client collaboration, offering flexibility while providing access to our advanced capabilities
Omnichannel excellence
At the heart of our innovation is our omnichannel approach to advertising. The report noted that "DSP operators are racing to adopt an omnichannel approach to help clients navigate accelerating media fragmentation." This is precisely where Cadent excels.
Through the Cadent Platform, customers can streamline workflows and drive media efficiency across all available impressions, all in one place. For example, a travel client achieved $1 million in incremental sales and a 3.1x return on ad spend (ROAS) when using Cadent for omnichannel activation. Our predictive models optimize campaign outcomes in real-time, improving frequency management and maximizing spend. With both ID-based and ID-less solutions, Cadent clients can customize audiences by combining real-world attributes and behaviors, or onboard first-party data in minutes and match it with 125M households. Moreover, with measurement tools built into the platform, monitoring media performance and investment is made easy, eliminating the need for consolidating disparate reports.
Our platform represents our vision for the future of advertising technology—a truly unified solution that addresses industry fragmentation. The Cadent Platform allows marketers to predict, assemble, and orchestrate their omnichannel campaigns to drive desired KPI-based performance—all from a single, integrated platform.
Looking ahead
As the digital advertising landscape continues to evolve, with new channels emerging, artificial intelligence evolving, and privacy regulations reshaping how we approach targeting, Cadent remains committed to innovation. Our recognition in the Frost & Sullivan report validates our strategic direction and reinforces our position as a trusted partner for brands and agencies navigating the complex world of programmatic advertising.
We're proud of this recognition and remain dedicated to pushing the boundaries of what's possible through AI-powered predictive technology, delivering solutions that not only meet today's challenges but anticipate tomorrow's opportunities.
To learn more, access the downloadable report here.